Growth Hacker and Hustler-in-Residence (Junior/ Graduate Role) - Mad Paws

Growth Hacker and Hustler-in-Residence (Junior/ Graduate Role)

Growth Hacker and Hustler-in-Residence (Junior/ Graduate Role)

With 25 million pets and counting, Australians love their pets and leaving them while on holiday, at work or even during the day can be stressful for both animals and their humans! Mad Paws takes away that stress, allowing pet owners to search for nearby sitters and find someone who really cares to look after their best friend when they can't.

The Mad Paws Pack is made up of a talented and passionate team working towards creating the largest pet community in Australia. We work hard, whilst also making sure to never take ourselves too seriously and enjoy every minute of this exciting adventure.

The Role:

Your role as Growth Hacker and Hustler in Residence will be to kick-start a new and exciting business venture within Mad Paws. This is a highly operational and strategic role, you’ll need to get your hands dirty, hacking around to find solutions, whilst also contributing significantly to the broad strategic direction in which this project will go.

You will run your own show but you’ll have the guidance of our collective in-house capabilities: Marketing, Operations, Design and Technology.

  1. Execution

    1. Launch MVP – you will project manage and launch the first version of this new business venture, fast – very fast.

    2. Onboard Sitters – you’ll need to lock down the supply-side, and secure their daily availability.

    3. Acquire first customers – learn and employ a mix of business development and digital marketing growth hacks to discover our early adopters.

    4. Hustle and do whatever it takes to connect those customers with pet sitters and achieve 100 bookings in no time!

    5. Meanwhile, using your learnings, brief the product team on a scalable technology solution

    6. Market Research – Understand how the market is already solving similar problems

  2. Strategic

    1. Customer Experience and Design Thinking – Be the voice of the customer and communicate customer feedback and pain points to the Head of Product to rapidly iterate on the value proposition

    2. Marketing Strategy – Collaborate with Marketing to fine tune our messaging and digital marketing strategy

    3. Operational Efficiency – Come up with creative and efficient solutions for our day-to-day operations based on qualitative and quantitative data

    4. Measurement and Reporting – Help define key performance indicators and deliver reports on business performance


Favourite Tools

  • Required:

    • Excel – You love a good Vlookup and Pivot tables are life;

  • Bonus points:

    • Canva or basic design equivalents – You’re not the world’s best designer, but you can make a mean landing page or some basic marketing collateral

    • Website/ Landing Page Builders – You’ve used them before, something like Unbounced, Squarespace, Wix, WordPress, Shopify

    • Typeform – You love Typeform for market research surveys, but you know that Typeform can do much, much more!


Ideal candidate

  • Very analytical. You simply love data; and you love interpreting numbers that help the business solve real problems;

  • Exceptionally detail-oriented with the ability to fly up and think high-level strategic when required;

  • Entrepreneurial self-starter: you are self-motivated and you take the initiative;

  • You are eager to constantly improve yourself; we constantly need to find better ways to do things;

  • You know how to prioritise and understand that perfection is not the goal: we need to get things done and iterate quickly while collecting the right data and insights;

  • You are tech savvy

  • Pets! Woof! You have an affinity with pets; this will help you understand our users better who absolutely love pets;

  • You are a great team player and have ability to meet deadlines in a fast-paced environment;

So you’ve got the skills, you’re still reading, and you’re wondering if you’ll find a good team fit with us at Mad Paws?

  • If you’re the kind of person who likes seeing something scale really quickly, and loves directly seeing the impact of their work, then you need to get on board. We continue tripling the business every year and we need you to keep doing that!

  • You love learning from the people around you and love teaching them something new as well.

  • You enjoy working with a passionate and driven team of high performing individuals who respectfully challenge themselves and each other to deliver the best experience for our users

  • You identify with our values:

    • Be the WOW: we are all about the creative hustle, doing more with less to go above and beyond

    • Seek to Understand: we listen without making assumptions and appreciate that we’re all wonderfully different breeds

    • We before Me: we move as a Pack so that no pup gets left behind. We communicate with transparency and act with authenticity

    • Be Humble: noone is a finished product, we’ve all got new tricks to learn

    • Embrace the MADness: our obsessions with pets and people runs deep and we’re not afraid to show it!

When and where is this happening:

  • This is a full-time position.

  • Looking to fill the position as soon as possible, but we are determined to find the right fit;

  • Pet friendly office based in Pyrmont Sydney

We’re super excited to receive your applications and we can’t wait to meet you!

  • Please send an e-mail with CV and motivation letter to (Head of Product).