Content & Social Media Manager

Who we are

Lead by Co-Founder and CEO Alexis, Mad Paws is made up of a talented and passionate team, managing the largest pet community in Australia. Mad Paws allows pet owners to search for pet sitters in their local area and find someone to look after their best friend when they’re not around. As a team, we work hard but also play hard, making sure never to take ourselves too seriously and enjoy every minute of this exciting adventure.


The Role

As our Digital Content & Social Media Manager, you’ll be responsible for driving growth of our online community of Pet Sitters & Owners. Through blog, EDM & website copy and paid & unpaid social channels, you’ll be interacting directly with over over 400,000 pet lovers every day.


About you:

  • You love to write - your writing is engaging and friendly but still super informative

  • You know pets - How to stop a dog licking? Easy. Which litter is best for cats? No problem. There’s nothing about pets you don’t know (or aren’t excited to learn)

  • You live and breathe social media - you have 1-2 years experience managing both paid and unpaid social media channels and a proven record for identifying what works and what doesn’t

  • You want to become an expert in creating SEO-friendly content

  • You love data! Data informs all of your decisions

  • You’re creative. You have a good eye for what looks good and what doesn’t and aren’t afraid to think outside the box.

  • You LOVE pets - maybe you have a few yourself or maybe you can’t walk by one without stopping for a pat. Being pet obsessed is a must.

  • Experience with Wordpress & Campaign Monitor would be a bonus but not essential

Your responsibilities:

  • Producing regular blog content on a wide range of pet topics to give advice, tips and tricks to our animal-obsessed community

  • Devising, launching, testing and optimising paid social campaigns and strategies

  • Managing & optimising our organic social channels - Facebook, Instagram, Twitter, LinkedIn - and coming up with new and exciting channels to explore

  • Creating engaging, personalised EDM copy for both Sitters and Owners

  • Liaising with our external PR agency to keep Mad Paws in the press and come up with new and exciting ways to promote the brand plus find case studies to appear in media

  • Organise awesome Mad Paws events, like the second Mad Paws Easter Fair we threw last weekend!

  • Developing and owning goals and performance metrics for your campaigns

  • Managing relationships with major external stakeholders and partners

When and where this is happening:

  • This is a full-time position

  • The position is based in our pet friendly office in Pyrmont, Sydney

  • We are looking to fill the position at the end of April, but we're determined to find the right fit!

We’re super excited to receive your application and can’t wait to meet you!

  • Please email your CV and a motivation letter to
  • Please make the subject of your email: Content & Social Media Manager - Your Name

Mad Paws is a proud partner of
Bondi Vet
Bondi Vet
Mad Paws is proud to be a founding partner of The Sharing Hub along with our partners below:


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