Senior PR & Social Media Manager

About Mad Paws:

Mad Paws is your #1 go-to pet sitting community online in Australia, where pet owners can find trusted pet sitters near their homes. With more than 6,000 trusted sitters, you can book in any pet-related services such as pet sitting, dog walking, daycare or house visiting. Whether you are gone for a few hours or for an extended holiday, Mad Paws wants you to enjoy your holiday with peace of mind, knowing that your pet is not only safe, but also having fun!

Your Job:


• Drive PR for the Mad Paws brand, across social media, print, web, and television

• Create, develop, and launch PR campaigns to drive brand awareness and acquisition

• Coordinate with Marketing, Operations, Design, and Product departments on key projects, opportunities  and campaigns

• Develop a PR calendar, including events to expand awareness of the Mad Paws brand

• Build and develop relationships with media to position Mad Paws as the market leader for Pet Services in Australia

• You use data to continuously optimise your activities with an intention to scale

• You work from our office in Sydney reporting to the Head of Marketing & CEO

This is you:

• You have gained over 2-3 years of PR experience, in-house or with an agency

• You have a solid knowledge of pets, lifestyle and the Australian media landscape with an existing contact list

• You have a strong analytical mindset and a performance-driven approach to PR

• You have strong communication skills and demonstrate strong writing abilities

• You are highly motivated and a team player, excited to work with a great team of global entrepreneurs and partner cross-functionally to create brand awareness and memorable campaigns

• You take initiative, seek opportunities and ask questions when necessary

• You have a passion for pets and can identify yourself with our product

• You have interest in the shared economy and disruptive business models a plus


What we offer:

• An interesting industry with great potential

• The opportunity to learn on a daily basis while having true impact

• Entrepreneurial mindsets no matter where you are looking

• Being in the middle of Sydney’s booming start-up hub (

• Puppies!


Please email your application to and with the subject line "Senior PR & Social Manager".





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