Digital Marketing Manager - PPC/SEM - Mad Paws

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Digital Marketing Manager – PPC/SEM

Digital Marketing Manager – SEM/PPC

With 25 million pets and counting, Australians love their pets and leaving them while on holiday, at work or even during the day can be stressful for both animals and their humans! Mad Paws is Australia’s largest marketplace for pet sitting and pet related services; the platform allows pet owners to search for pet sitters in their local area and find someone to look after their best friend when they’re not around. We launched 4  years ago and we have been showing extremely strong growth, which we are very excited about. We are venture backed and recently partnered with Qantas to accelerate our expansion.

The Mad Paws Pack is made up of a talented and passionate team working towards creating the largest pet community in Australia. We work hard, whilst also making sure to never take ourselves too seriously and enjoy every minute of this exciting adventure.


Our Ideal Candidate

Your previous experience:

  • 1 – 2 years experience in digital marketing: specifically SEM but also Paid Social, Display, Remarketing, Programmatic or RTB

  • You have experience within a marketing team that has used: Google Ads/Adwords, Bing Ads, Facebook Ads, Google Analytics and/or Google Tag Manager
  • You have Excel skills to be proud of and know how to do a v-lookup & use pivot tables

You as a person:

  • Very analytical. You simply love data;

  • Entrepreneurial self-starter: you are self-motivated and you take the initiative;

  • Creative thinking capabilities; strong interest/desire to learn and adopt new marketing strategies and tactics;

  • You are eager to constantly improve yourself; we constantly need to find better ways to do things;

  • You know how to prioritise and understand that perfection is not the goal: we need to get things done and iterate quickly while collecting the right data and insights;

  • You are tech savvy;

  • You have an affinity with pets

  • You take the initiative and seek challenging situations

Your responsibilities


  • Quantitative and qualitative analysis: we take an intensely data-driven approach to our marketing but also understand user behaviour and psychology by speaking to our user-facing teams and by interacting with users ourselves;

  • Testing of channels: There is a variety of marketing channels which can be optimised and without a doubt, multiple innovative channels that we haven’t even thought about.


  • To further grow our demand and lead generation activities, conversion programs, and marketing campaigns to provide measurable improvement for both our top and bottom line growth. 

  • Your primary responsibility will be SEM/PPC


  • Assist in researching, developing, and producing a comprehensive Demand Generation Plan for short and long-term profitable growth; and help develop the campaigns, execute steps, content requirements & reports;

  • Aggressively review and stay up to date with market trends through all available resources, including direct customer contact, competitive analysis,


Is Mad Paws is the right fit for you?

  • If you’re the kind of person who likes to be a part of a fast growing environment and loves to directly see the impact of your work, then Mad Paws is for you!

  • We’ve got double digit month-on-month growth and we need you to help us keep it there!

  • If you enjoy working with a young, passionate and driven team, you’ll fit in perfectly with the Mad Paws Pack.

When and where this is happening:

  • This is a full-time position

  • The position is based in our pet friendly office in Pyrmont, Sydney.

  • We are looking to fill the position as soon as possible, but we are determined to find the right fit

We’re super excited to receive your application and can’t wait to meet you!

  • Please email your CV and motivation letter to

  • Please make the subject of your email: Digital Marketing Coordinator – Your Name

**Strictly no recruiters or agencies**