Synchronising your Facebook account and Mad Paws account not only allows you to easily and efficiently sign up, but also lets your Facebook friends know that you're connected to Mad Paws, and helps see if your Facebook friends are connected to Mad Paws. This means you could even end up minding their cute little friends!
Not only this, but if synchronised, you can even choose to have photos from your pets stay posted automatically to Facebook, from the first photo to all! So that way, not only will you get to see how happy, mad, and excited your best friend is during its holiday stay whilst you're away, but all your friends get to also! This can be found in the Settings tab on your profile.