| CONTENTS |
 Living arrangements · Diet & meal times · Exercise & enrichment · Pet healthcare · Training & obedience · Pet sitting & care |
| Living arrangements | Diet & meal times |  Exercise & enrichment |
Pet healthcare | Training & obedience | Pet sitting & care |
Gone are the days of pets sleeping outside and eating scraps. Today, they’re sleeping in our beds, getting home-cooked meals, and being cared for like children.
And so they should, right? 🙌
Because pets are no longer the animals that we bring into our homes, but the family members that help to make our house a home.
Over the last 50 years, there’s been a significant shift in the way Aussies live, which has also re-shaped the way our furry family members live too.
The rise of the pampered pet
In decades past, dogs were mostly seen as backyard buddies. They’d spend their days roaming the garden, sniffing everything in sight, and curling up under the verandah or in a kennel at night. Cats? They were the mysterious housemates who came and went as they pleased, with barely a nod in your direction 🫣
Dinner time was hardly gourmet — think table scraps or a scoop of dry kibble from a crusty old tin in the laundry. Vet visits were saved for emergencies, and things like grooming appointments, enrichment toys, or doggy behaviour classes? Yeah, not really a thing.
But fast-forward to today and it’s a whole new (and much cushier) world. These days, our pets have officially upgraded to indoor royalty 👑 They snooze on couches, claim beds as their own, and somehow always manage to take up more mattress space than you.
They’re now very much considered part of the family unit, with their own birthdays, wardrobes, healthcare plans, and Instagram accounts!
And while some might roll their eyes at this pampering, the results speak for themselves. Pets are living longer and healthier lives. In fact, “dog life expectancy has doubled in the past four decades, and house cats now live twice as long as their feral counterparts.” (Source)
So, how did we get here? Let’s rewind and take a peek at how the Aussie pet has evolved…
LIVING ARRANGEMENTS
Then: Braving the elements, outside
Back in the day, dogs were mostly outdoor dwellers — loyal workers, security guards, or livestock wranglers, depending on the breed. Whether they were patrolling the backyard or holding down the fort on the farm, they were rarely invited inside, let alone onto the furniture!
Cats didn’t fare much differently. Especially in rural and semi-rural areas, they were kept outside to keep rodents in check 🐀 and expected to be fiercely independent and totally self-sufficient.
A far cry from the purring lap warmers and spoiled snuggle bugs we cuddle on the couch, nowadays…!
Now: Bed hogs and blanket thieves
These days, it’s very clear that the pets have moved in! Over 70% of Aussie pet parents now say their dog sleeps in bed with them. And cats? Let’s be honest, they basically own the house. You just live in it 🤷
We wanted to dig a little deeper into this modern pet lifestyle, so we crunched the numbers from the Mad Paws database. Looking at more than 62,000 pet profiles on our platform, we found that a whopping 92% of dogs sleep indoors.
And for those who gave us even more detail? Out of 36,000 pet parents who specified where exactly their dog sleeps, a massive 62% said their pup sleeps in their bedroom, if not in the bed. Yes, that’s right – tucked under the doona like the furry royalty they are! 💤
This stat is backed up by a pet census in 2023 Victorian government’s Agriculture department, where 92% of dogs and 96% of cats are allowed (or kept) inside.
DIET & MEAL TIMES
Then: Leftovers and bones
Back in the day, most dogs were fed a mixture of table scraps, raw meat, or whatever was cheapest at the local butcher or supermarket 🍖 🦴 …now we know where the idiom ‘a dog’s breakfast’ comes from.
And sure, commercial pet food existed, but it was often packed with fillers and guesswork rather than actual nutritional science.
Until more recently, there just wasn’t a whole lot of information available about what dogs and cats actually needed to stay healthy. Pet owners did their best with what they had — but balanced nutrition? Not exactly on the radar.
Now: Premium diets and home-cooked meals
As far as our understanding of pet nutrition has grown, so too has our investment in what our pets eat.
These days, menus include everything from allergy-friendly kibble and raw diets to slow-cooked meals topped with bone broth and a sprinkle of omega-3s. What was once just “a dog’s breakfast” is now a carefully curated menu 🍽️ Some even have their own fridge space and feeding schedules!
And here’s the kicker: even with cost-of-living pressures, Aussie pet parents aren’t backing down. A recent survey found that 57% will continue prioritising quality, healthy pet food over cheaper alternatives — their pets still eat like royalty, even when budgets get tight. (Source)
According to Animal Medicines Australia, there’s been a steady drop in the number of dogs being fed leftovers or human food — just 20% in 2022, down from 26% in 2019. Meanwhile, food recommended by vets is on the rise, now at 15% (up from 10%). (Source)
And it seems that Mad Paws pet parents are taking cues from the increased knowledge around pet nutrition. While (either wet or dry) kibble seems to be a staple food source for the majority of both cats and dogs, roughly 1 in 6 pets on the Mad Paws database are fed raw or lightly cooked food for every meal.
Interestingly, while breakfast often sticks to the classic kibble routine, there’s a noticeable shift come dinnertime. The number of pets receiving raw or lightly cooked food for their second meal jumps from 20.75% to 23.25% — suggesting a growing preference for more human-grade meals to round out the day. Because apparently, even pets prefer a gourmet dinner.
EXERCISE & ENRICHMENT
Then: A quick walk and a pat
Once upon a time, enrichment for dogs meant… staying up all night barking at shadows. If they were lucky, they’d get a quick trot around the block or a half-hearted game of fetch in the backyard. And for many, a scratch behind the ears was about as stimulating as it got.
Now: Brain games, doggy daycare, and daily adventures
These days? We’ve levelled up — big time!
A single walk might still be part of the daily routine, but it’s just the beginning. Modern pet parents are building whole enrichment schedules around their furry companions, with everything from sensory toys and puzzle feeders to structured socialisation through doggy daycare. (Yes, that’s a thing. And yes, there’s often a waitlist.)
We now understand that mental and physical stimulation isn’t just a ‘nice-to-have’, it’s essential. And the science backs it up 🧑🔬
A 2021 study published in Frontiers in Veterinary Science found that structured enrichment plays a key role in a dog’s cognitive development and overall well-being. In other words, a mentally stimulated pup is a happier, healthier pup.
Another study, published in Applied Animal Behaviour Science in 2020, showed that enrichment activities don’t just keep dogs occupied. They actively reduce stress-related behaviours like aggression or destruction, and boost positive behaviours like playfulness and sociability.
So, whether it’s a food maze at breakfast or a sniffari in the park, today’s dogs aren’t just exercised – they’re entertained, engaged, and emotionally fulfilled. Which is probably why they sleep so soundly… right in the middle of your bed 😏
Walking the walk
We all know that dogs love their daily walks — the sniffing, the tail-wagging, the chase after that one leaf blowing across the footpath. But beyond the cute factor, regular walks are crucial for their physical health and mental stimulation.
The general guideline suggests that dogs require between 30 minutes to 2 hours of physical activity daily, depending on factors like breed, age, and health status. High-energy breeds, such as Border Collies and Huskies, typically need more extensive exercise routines, while smaller or older dogs may require less. (Source)
Despite these recommendations, data reveals a shortfall in Aussies meeting their dog’s exercise needs. 15.7% of dog owners, nationally, admitted to never walking their pets! WA being the biggest culprits, with nearly 24% making the admission, and SA following closely at 22%. (Source)
It seems there’s a bit too much ‘talking the talk’ — and not quite enough ‘walking the walk’.
Now, let’s look at the numbers on Mad Paws. Of the 392,000+ dogs in our database, a solid 68.5% are described as having medium to very high energy levels. That means they need anywhere from a brisk half-hour to a full hour (or more!) of proper exercise daily — not just a lap of the backyard.
But here’s where things get interesting… Of the 14,909 dogs tagged as ‘very high energy’, only 4,730 (just 29.31%) have ever booked a Dog Walking session through Mad Paws.
So, what gives? Aussie dog owners might want to give their pets the exercise they need, but life gets in the way….work, school runs, errands, and, let’s be honest, that never-ending to-do list. 🫠 We get it!
The good news? A local Mad Paws Dog Walker can pick up the slack (and the leash). Whether it’s a midday zoom around the block or a long afternoon adventure, our Sitters help ensure your pup gets the movement they crave (even when you’re flat out).
Because a well-walked dog isn’t just healthier. They’re calmer, happier, and way less likely to dig a hole in your couch cushions!
PET HEALTHCARE
Then: Vet visits occur rarely
Back in the day, a trip to the vet was the equivalent of hitting the panic button. Pets only saw a professional if something was clearly off — a broken leg, a nasty bite, or a dramatic limp. If they were still eating and wagging their tail? All good. Preventative care like annual check-ups, dental cleans, or behaviour consultations? Practically unheard of.
The mindset was: “If it ain’t broken, don’t fix it.” Literally.
Now: Preventative care is key
These days, vet visits are just another part of being a responsible pet parent — right up there with flea prevention, balanced diets, and remembering their birthday (complete with a pupcake, of course).
According to Animal Medicines Australia, we’re now spending more than ever on our pets’ health:
$4.7 billion annually on vet visits
$2.9 billion on healthcare products
And $1.1 billion on pet insurance for dogs and cats
We’re no longer just reacting to illness or injury — we’re actively investing in our pets’ wellbeing. The average dog now sees the vet 2.1 times a year; cats, about 1.9. And the main reasons? General check-ups and vaccinations. Not emergencies.
With access to better healthcare, more pet-specific knowledge, and advances in vet science, pet parents can take a truly proactive and preventative approach.
And honestly, they deserve nothing less.
Why pet mental health matters
Aussie kibble company, Scratch, recently dug into the topic of doggy health and socialisation. The results are equal parts fascinating and a little heart-tugging 💛
According to their survey:
52% of dogs experience occasional anxiety
22% show signs of high anxiety
Meaning just 1 in 4 dogs are described as being ‘always relaxed’
That’s a whole lot of pups feeling a little on edge.
And when it comes to social smarts, our four-legged companions seem to be picking favourites. The data shows that dogs are far more comfortable around humans than other dogs, with 20% of pet parents reporting their pup is reactive toward other dogs, compared to just 7% around people.
So… are our pets starting to believe they’re actually one of us? It wouldn’t be a stretch. After all, they sleep in our beds, eat curated meals, and attend social events. (Some even have better outfits than we do.)
Looking at the Mad Paws database, we also uncovered some curious trends around pet health, especially among those with reported medical issues. Let’s dig into the data and see what else is going on beneath the fur…
TRAINING & OBEDIENCE
Then: Punishment
Dog training has undergone a profound transformation over the last 50 years. Let’s just say that in the past it was… a little rough around the edges.
Fifty years ago, obedience training looked a lot like a military bootcamp. Dogs were expected to fall in line using dominance-based methods, where punishment and fear were the go-to tools. “Alpha theory” — the idea that humans needed to establish themselves as the pack leader — ruled the day. The goal? Total control. The dog’s emotional state? Not really part of the conversation.
Think stern voices, choke chains, and a whole lot of “because I said so.” 😬
Now: Positive reinforcement
Thankfully, we’ve come a long way — and our dogs are better off (and happier) for it. 🐕
Modern dog training is built on empathy, science, and the understanding that dogs are smart, social creatures who thrive on positive relationships. The focus has shifted from “how do I control this dog?” to “how do we understand each other better?”
Thanks to trainers, behaviourists, and vets championing force-free methods, we now consider everything from breed traits and temperament to body language, mental health, and the impact of trauma or stress on learning.
Positive reinforcement training has replaced old-school discipline, and we understand more than ever how smart and sensitive our pets really are. Training tools now include things like treat pouches, puzzle toys, clickers, and comfy harnesses — not prong collars and punishments.
And the results? Dogs who are confident, better behaved, and actually enjoy the learning process.
Out with the old:
Punishment-based techniques that rely on fear or pain — these can damage trust and lead to anxiety or aggression.
Dominance theory & “pack leader” mentality — dogs aren’t wolves, and you don’t need to be the boss to earn respect.
Choke chains & shock collars — most trainers and welfare organisations now consider these outdated and unnecessarily harsh.
In with the new:
Positive reinforcement — rewarding good behaviour with treats, toys, or praise. It’s not only kinder, it’s proven to be more effective.
Clicker training — a precise, sound-based way to mark and reward positive behaviour (and a fun game for dogs!).
Force-free approaches — no intimidation, just trust, patience, and consistency.
Enrichment & mental stimulation — training sessions now double as playtime and brain workouts.
Reading the signs — modern trainers focus on understanding canine body language, stress signals, and how to build a two-way conversation — not just barking orders.
Sit, stay, obey
According to a 2023 pet census by the Victorian government, most dog owners (80%) had trained their dog(s) at some point, including 59% who had used a training service. And it seems the main reason is to get in early, training puppies aged between 3 months to 2 years old (53%). (Source)
PET SITTING & CARE
Then: A boarding kennel or cattery
This shift in lifestyle has also influenced the services people choose for their pets. Once upon a time, heading off on holiday meant dropping the dog at a traditional boarding kennel — a setup that ticked the basic boxes, but didn’t exactly offer the homey vibes or creature comforts they’re now used to 😻
Now: A Sitter that feels like home
At Mad Paws, we’ve noticed a big shift toward home-based care, and it’s easy to see why. Pets simply do better when they’re in familiar surroundings, sticking to the same daily rituals. Meals on time, favourite nap spot, post-dinner zoomies…you know the drill…creatures of habit and all that!
And with 92.26% of dogs and 96.38% of cats on our platform listed as house-trained, let’s be real… they’ve earned the right to stay comfy at home.
If we compare this to decades past, when they weren’t even allowed to step one paw inside the house, we’ve come a long way as pet owners pet parents! Research over the years shows that in the 90’s, it’s estimated that <50% of dogs were allowed inside. For cats, the shift has been far more significant! One Aussie vet reported that the cat population has gone from around 56% enjoying indoor/outdoor access in the 90’s and 2000’s, to now only 19% who are allowed to venture beyond the confines of home.
Then there’s the emotional side. Nearly half of all dogs (45.42%) in our database aren’t fans of being left alone. Cats, as expected, are a bit more chill — only 24.81% dislike solo time. But even the cool, calm, and collected types have their limits.
According to their humans, the average pet can handle just 55 minutes alone before signs of stress start to show. That’s less than an episode of your favourite show 😯 and definitely less than a full workday.
That’s where Doggy Daycare steps in. Offering more than just a place to hang out, it provides comfort, companionship, and a whole lot of tail wags. That’s the least we can do as owners, given all the loyalty and unconditional love they shower us with ❤️❤️❤️
So, who run the world? Pets, of course!
Once upon a time, dogs guarded the yard and cats kept the mice in check. Pets lived outside, separated from the rhythm of everyday family life.
Fast forward to today, and they’re front and centre. They’re there for Netflix binges, breakups, and baby announcements. They influence where we live, what we spend, and even what we post online. With 70% of Aussie pet owners considering their pets part of the family, it’s clear – our fur babies aren’t just along for the ride, they’re co-pilots!
Most recently, the Family Law Act in Australia now considers pet custody in terms of care history, emotional bonds, and animal welfare, not just legal ownership. Because they’re so much more than just a possession in a divorce or separation battle!
And what does the future hold for our four-legged family?
- According to the AVA, vet spending is set to grow by 4.5% each year.
- Pet wellness is no longer a luxury—it’s an expectation. Think dental care, behaviour therapy, mobility aids, and personalised diets.
- Products and services will continue evolving to meet the emotional, physical, and lifestyle needs of modern pets (and their humans).
In short? Pet care is no longer about feeding and walking. It’s about enriching, protecting, and celebrating their place in our lives.
No wonder the term “fur baby” earned a spot in both the Oxford English and Macquarie dictionaries back in 2015.
And honestly? We wouldn’t have it any other way.
