Signal the pup-arazzi ‘cos the Mad Paws brand has had a make-over!
We’ve been doing a bit of primping and preening and are so thrilled to be officially launching our new look.
Check out our new logo, striking colour palette, and some very special illustrations custom designed by our Brand & Creative team.
Over the past few months, our team has been working behind the scenes to evolve the look, feel, and language of Mad Paws. You’ll notice changes across our logo, colours, and tone of voice.
Crafted to reflect the warmth, reliability, and personality that sit at the heart of our community, this update isn’t about reinventing who we are. It’s about growing into who we’ve become.
As our platform continues to expand, we knew it was time for the Mad Paws brand to grow with us. Our new identity better reflects the care and connection that make us who we are.
We’re playful, but never fluffy. We’re trustworthy, honest, but without being clinical. Most importantly, though… we’re a brand that puts pets and people first.
We’re incredibly proud of what our brand update stands for. And we can’t wait to see it out in the world, representing the pet care community we’ve built together!
Hop over to our fetching new home page >
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