November 2025
Australian pets are about to get the best of both worlds, with two of the biggest pet care marketplaces merging – Rover, born out of Seattle in North America, and Mad Paws, founded in Sydney.
With Rover’s presence already established across North America and Europe, the acquisition of Mad Paws marks the company’s next major step in global expansion, extending its reach into the fast-growing Asia-Pacific region.
With the acquisition finalised on 11 November, Mad Paws moves from being a publicly listed ASX company to a privately held business under Rover. This new structure will enable faster innovation, stronger support for the local community, and integration into Rover’s global pet care network.
“We’re thrilled to have secured this deal and bring the global expertise of Rover to the Australian market,” said Brent Turner, CEO of Rover. “Sitters will benefit from increased support, and pet parents will enjoy more accessibility and reliability than ever.”
This acquisition is a win for the entire Mad Paws community. Pet parents and sitters alike will benefit from improved technology, smarter tools, and enhanced support, making pet care simpler, safer, and more rewarding.
At the same time, the deal signals strong confidence in the Australian pet services industry. The pet care industry is already on a steady grow trajectory, and this partnership highlights the potential for further growth.
Together, Rover and Mad Paws are helping shape the future of pet care in Australia while strengthening connections within the local community.
Got questions? We’ve got answers:
I saw the announcement and wondered if there were any changes that I should be aware of with regards to my account on Mad Paws.
Nothing changes right now. You can continue using the Mad Paws platform exactly as you do today. All your bookings, reviews, messages, and payments remain the same. Any future updates or improvements will be communicated ahead of time.
Will anything change as far as how payments are processed?
No, all payments will continue to be processed as usual through the Mad Paws platform. There are no immediate changes to payment systems or reporting. Be assured, you’ll definitely be informed if there are any changes in future.
Will Rover be bringing its platform to Australia?
Rover and Mad Paws will be working closely together to ensure we have the best platform available to our community. Over time, you can expect new features and technology inspired by Rover’s global expertise – meaning you’ll have access to new tools and technology that make your bookings simpler, faster, and safer.
Does this mean that the Mad Paws brand is going away?
Not at all. Mad Paws will continue to operate under our existing brand in Australia. This new partnership is about strengthening what we already do well and building on it with Rover’s resources and experience.
Does this mean that Mad Paws will no longer be a public company?
Yes. As part of this acquisition, Mad Paws has moved from being a publicly listed company on the ASX to a privately held business under the Rover Group. What this means for our community is greater flexibility and faster innovation!
What if I have additional questions regarding the transaction?
We’re here to help! If you have any questions or concerns, please reach out to our Customer Service team through the Help Centre or by emailing service@madpaws.com.au. We’ll make sure you have all the information you need.
Get to know Rover a little more:
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