Say hello to Sotirios (AKA. ‘Soti’) 👋
Professionally, Soti is responsible for bringing big ideas to life as the Brand & Creative Director at Mad Paws. From dreaming up brand campaigns to steering the creative direction of TV commercials, Soti brings a wealth of experience and a tonne of fun and frivolity to his role.
His biggest strength is his ability to dream up an endless amount of creative ideas and turn them into clever storytelling.
Outside of leading the creative department at Mad Paws, Soti is also a proud servant to a 4kg Maltese Shihtzu named ‘Jiji’. We asked Soti about life at Mad Paws, his favourite pet moments, and what makes him tick.
Q&A with Mad Paws’ Sotirios:
| What do you love most about working at Mad Paws? |
| The fact that we all get to contribute to making pets live a little better each day. |
| What’s the most wholesome thing that’s happened at work? |
Seeing all the amazing talent in our office when we painted each other’s portraits at our last Christmas party. See said talent below 👇
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| Now, introduce your pet(s): |
Jiji – not to be confused with Gigi. He’s named after a Japanese anime cat. Suffice it to say he has a very confused identity.
What’s a crime they’ve definitely committed (but you can’t prove)? Countless mysterious nuggets left in various places around the house What’s your pet’s biggest personality flaw? (Be honest) His brazen demand for attention when it suits him (which is usually at the most inappropriate time) What’s one thing your pet has trained you to do? That pets need their own space as much as we do. So I’ve been trained to watch out for signs that he wants to be left alone. If your pet wrote your performance review, what would they say? Dedicated performer. Frequently gives love and support. Far too many smothering kisses. If your pet ran the company, what would be the first new policy? A kong toy for every new starter. If you could ask your pet one question and they’d answer honestly, what would you ask? Do you actually love me or just tolerate me? |
| OK, back to you…Choose three emojis that perfectly describe you. |
| 🙃 🤓 😂 |
| What’s your coffee order? |
| Soy flat white + half sugar (stop rolling your eyes at me!) |
| What’s your comfort TV show? |
| The Nanny or The Golden Girls. |
| Which animal best matches your personality? |
| Shihtzu – lots of love to give, but does not suffer fools. |
| Finish this sentence. I can never leave the house without… |
| My chronic back pain – literally cannot. It comes with me everywhere. |
| Would you rather have a dog-sized hamster or a hamster-sized dog? |
| Hamster sized dog for sure. Jiji isn’t too far off as it is. He’s only 4kg. |
| Would you rather bark every time someone knocked or purr every time you were happy? |
| A purr when happy. |
| If you could talk to one animal for a day, what would it be? |
| Jiji of course. |
| What’s one thing every pet parent should know? |
| You’ll soon prefer the company of pets over most humans you know! |
| Let’s play a rapid-fire round of this or that: |
🐕 Dogs or 🐈 cats? Dogs AND cats. Got 4 legs? You’re in my good books instantly. 🩴 Beach walks or 🥾 bush walks? Beach walks ☀️ Early bird or 🌜 night owl? Night owl 🫖 Tea or ☕️ coffee? Coffee every day, twice on Sunday. ⛰️ Mountains or 🌊 ocean? Ocean 🍩 Sweet or 🧀 savoury? Don’t make me choose! 🥵 Summer or 🥶 winter? Summer 💬 Text or 📞 phone call? Phone call, I’m an geriatric millennial at this stage. 🥔 Couch potato or 🏄 adventure gremlin? Potato that has fully fused with the couch. ⏳ Always early or ⌛️ fashionably late? Fashionably late. A princess is never late. Everyone else is just early. |
What other name(s) are they known by? 
We’ve leave you with a review of Soti, provided by a colleague (who will remain anonymous). Suffice to say, he’s a much loved member of the team at Mad Paws HQ 🧡
“Soti has an unbelievable amount of talent, which he’s extremely modest about. He oozes creativity and as a pet parent, he’s born to play the role as Head of Creative at Mad Paws! And although he lives behind a computer for the majority of his work hours, Soti also dabbles as one of the main stars on our socials – have you seen his handy work? Here’s a little taste >“
